Scents, sense and sensitivity. Pauline Rochas has been trained in all three of them from childhood on, by herself – and by her grandmother, the French icon of fragrance and fashion, Hélène Rochas. Born and raised in Paris, her father’s Chateau in Bordeaux and her grandmother’s house on the Côte d’Azur, she did not only develop her deep love to nature, but also to all forms of art, classical and contemporary – through the collection as well as personal friendships of Hélène Rochas, for e.g. to Maria Callas or Andy Warhol.
It was the grandmother, a powerful queen of elegance, who was the first to see the future artist in the granddaughter: Giving to Pauline Rochas her very first camera she provided the impetus to become a sought after photographer after years of formation in this field. In New York she founded her atelier Coolife, which soon became especially known for its delicate beauty-still-lives (among others for the Estée Lauder Companies).
Constantly sharpening and refining not only her seeing, but all of her senses, Pauline Rochas then felt drawn back to the art of perfume as she had got to know it so closely in all the facets of the creative and technical backgrounds. Pauline Rochas vision’s: Fragrances, that do provide their wearer much more than a beautiful smell. Inspired by her studies of Ayurvedic traditions she created “The 7 Collection”, consisting of seven unique fragrances made of rare natural essential oils dedicated to the 7 chakras. With stunning success: In 2014 Le Premier Parfum (her first) was nominated for “Indie Fragrance of the Year” at the prestigious Fragrance Foundation Awards in New York and the whole line was honored in 2018 by the Austrian Society for Forwarding Perfume as an Art for its outstanding intellectual as well as spiritual concept in Vienna.
No wonder Pauline Rochas today is an asked Creative Director for exquisite tailor made (bespoke) fragrance concepts that reflect her stunningly holistic view on perfume, not only in order to help an individual person to express him or herself through their own scent, but also to design olfactoric portraits of and for very special places. Pauline Rochas composed them for luxury hotels as the Hotel Imperial Vienna, or the famous Renaissance Castle Rosenburg in Lower Austria, among others for International Fashion, Luxury Brands, and Concept Stores. From her new home, Vienna, she continues travelling around, combining her passion for the manifoldness of our world with meeting her illustrious customers.