The year is 1873, and the Worlds Fair is just about to open in Vienna. The city is filled with an excitement and energy that holds people in its spell …
… especially Xavier Loibner, a young scullion at the Hotel Imperial. During the night of 28th April 1873 he lies awake for a long time, preoccupied with a single idea:
Since he is not allowed to use any kitchen appliances he has to prepare the cake by hand.
He sums up all his courage and he secretly prepares …

… the first square cake, which stands out from all the others due to its striking shape.
The first square cake.
The next day the emperor is so delighted with precisely this cake that this is the only creation he will taste. This event marks the birth of the superb.
Success takes its course and is still unbroken to this day
… and it has been a secret ever since.

People’s enjoyment of the cake is still as exquisite today as it was in 1873: a mouth-watering chocolate icing, a slightly tart aroma of almonds and the fusion of chocolate cream and marzipan combine to make the perfect composition.